Career
Education
School of Visual Arts of NY
BFA, Advertising
Class of 2012
Top 10 Portfolio, Henry Wolf foundation scholarship, Clio, One show, ADC, Graphis, AdStars
KNARF NY
Freelancer
May-Aug 2012
Published ads for ASPCA.
Leo Burnett Detroit
Art Director
Sep 2012-Aug 2015
Oversaw art direction and calendar plan for Buick's social accounts (IG, TW and FB)
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Rebranded General Motors Certified Pre-Owners Service.
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Designed infographic newsletter for national dealers, digital banners, POS and local print ads for Chevrolet, Cadillac and GMC.
Hudson Rouge NY
Art Director, Brand Publishing Lab
Sep 2015-Mar 2017
Art directed annual road trip and new product launch campaigns on Lincoln Motor IG, TW, TB, FB, YT and blog. All channels saw noticeable growth among which IG audience increased 5X.
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Road trip was two-week shoot to create a bank of images and videos by my improvised directions to and collaboration with artists in the field. These were uploaded throughout the year across platforms for seasonal and always-on.
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Collaborated with influencers, media channels, artists and directors to create both lifestyle contents for upper funnel and product contents for lower funnel.
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Teamed with social strategist and media planner on daily basis to distribute, repurpose and optimize contents, as well as to analyze data and performance.
Cheil Worldwide HQ Seoul
Sr. Art Director, Digital Studio
Apr 2017-Jun 2021
Led and UI/UX designed online experience of new Samsung Galaxy mobile and home appliances, with data-proven success. (ex. Reaching annual KPI within first three weeks, Conversion rate skyrocketing 480%, and etc.)
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Led global retail gallery projects for Samsung Galaxy mobile. As the client acknowledged the project gained higher status and attention internally and externally, my team was designated for consecutive 4 years during my stay at Cheil, even when their personnel changed.
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Oversaw art direction of Samsung laptop social accounts that showed faster growth of audience and engagement since my first campaign.
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Launched sustainability campaign for Pulmuone and new product awareness campaign for Kakao.
media.monks Seoul
Creative Director
Jul 2021-Jul 2022
Joined world's fastest growing agency as one of the first hires in a newly opened Seoul office. Structured teams, then accordingly hired and managed them both locally and regionally.
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Outlined annual business roadmap and branded the office.
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Drove the quantitative and qualitative growth of the office by winning pitches and bringing in businesses, including LG CES film that was previously only handed to their in-house partner for a decade.
Dentsu
Intern
May-Aug 2011
Published a digital interactive banner that played a key role in winning Canon printer pitch.
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Developed Hasten’s first campaign in US.
TWO platforms inc.
Lead, Creative
Jul 2022-Present
Set up and oversaw the creative work process for both in-house and local vendors, for latter which included to search, contract and outline projects.
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Built design system for internal and external need, such as for images, videos, logos and IR documents.
