Rebranding their laptops, Samsung launched three distinctive laptops targeted at young female audience, yet none had to sell as superior to others. 

I decided to connect with music and fashion because there’s no wrong answer in pursuing your own. An interactive experience was designed to explore features. 

It was so successful that visit reached the annual goal within first three weeks, and conversion rate saw a skyrocketing rise of 480%. Also installed in retailers nationwide, it engaged 920k visitors to the product.

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Year: 2020