Pulmuone was a latecomer when it came to frozen dumpling, despite of significant investment. For their new product, I took a lesson from who's always done the best announcement; Apple. We parodied the stage speech, Jony Ive interview and even unboxing clips. 

The sales skyrocketed 65%, especially among young target and in digital platforms. With 10M sold in a year, they became 2nd runner in the market.

​

Year: 2019