top of page
Vlog Films
Creative direction
Samsung home appliance was rebranded for young adults interested in home decor and lifestyle. To raise awareness among them, we worked with two celebrities known for solid taste and lifestyle in fashion/party and cooking/backyard camping, respectively to connect with air dresser/wine fridge and induction cooktop/air purifier. For authenticity, we decorated the set almost identical to their real home.
Year: 2020
BTS films and selfies were posted on their own accounts later, for expanded audience and genuine storytelling.
bottom of page