Kakao Work is a business messenger platform by Korea's largest internet firm. Despite it was supposedly B2B service, they believed increased usage among everyday users will enact corporates to join. Thus, this campaign targets at everyday users who suffer from work messages after work. The copy says separate work from life, which has been serious social issue in Korea. I created a simple design with minimal elements to adaptively use them on different outdoor and digital media.

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Year: 2020