Lincoln MKX: #TheFeelingStays
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Art Direction
For the new MKX 2016 launch, we collaborated with various artists to create a series of films. Each film interprets feelings of the new features. For example, clarity was the feeling of 360 camera, giving a complete awareness of the surroundings.
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Year: 2015
Clarity. It's the complete awareness of your surroundings. @Lukegilford interprets the feeling through film. We provide it with the 360 camera in the new #LincolnMKX. #TheFeelingStays
Liberation is the freedom that comes with knowing everything is taken care of. @dandifelice interprets the feeling through film. We interpret it through three drive modes in the new #LincolnMKX. #TheFeelingStays
Revitalization. It's the feeling of vigor when you begin to move after being still. Miwa Matreyek interprets the feeling through film. We interpret it through multicontour seats in the new #LincolnMKX. #TheFeelingStays
Expansion. It's the airy serenity experienced in a space that is bigger than you. Kogonada interprets this feeling in film. We interpret it in the cabin of the new #LincolnMKX. #TheFeelingStays
