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Brand Publishing Lab
Art Direction
I art-directed Lincoln's social publishing, and by that I mean planning, shooting, editing, re-purposing and posting all the assets. It was a great opportunity to learn the nature of different platforms, as well as to analyze and optimize published items with bunch of great talents from media and data department. Lincoln accounts successfully grew while I was with them; on my last day IG audience counted 10 times bigger than my first, to name one of many.
Year: 2015-17
For 2017 Continental launch, we created a mini account to feed potential customers with deep information while not losing the rest audience.
#HowContinental was also created to approach different passion points and life-style.
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